Bilen brand guidelines

Logo & wordmark

Primary name: Bilen — capitalize only the B in body copy. The app icon follows a Bolt / Uber pattern: solid brand color, bold white wordmark, no illustration.

Downloads

• App icon — full wordmark (SVG)
• Favicon mark — “B” only (SVG)
• App Store PNG (1024)
• Favicon 16×16 PNG
• Favicon 32×32 PNG
• Apple touch 180×180 PNG
• PWA icon 192×192 PNG
• PWA icon 512×512 PNG
• “B” mark preview PNG
• App icon — black (SVG)
• Wordmark lockup (SVG)

• Use files from /brand on getbilen.com or docs/brand/assets in the repo.
• Minimum clear space: height of the “B” in the wordmark on all sides.
• Minimum digital width: 80px wordmark; 24px icon-only.
• Do not stretch, rotate, add effects, or change logo colors outside the brand palette.
• On photography, use monochrome white or place logo on a solid scrim.

Color

Bilen uses a dark app UI and a light editorial website. Click a swatch to copy its hex code.

Typography

Display headlines on this site use Instrument Serif (see page title above).

Voice & tone

Tagline: Professional photos, instantly.

Also used: Bilen Studio · Bilen brings the heat

Do

• Direct, confident, creator-first
• Clear about credits and what AI can do
• Honest builder tone — proof in the product

Don't

• Hype without substance (“revolutionary AGI”)
• Fake unlimited or misleading before/after
• Talking down to non-technical users

Social & marketing sizes

Product copy (credits)

Keep store and ad copy aligned with in-app credit packs:

Per-style generation is typically 10–45 credits depending on model tier. Do not promise “unlimited” unless a specific offer exists in the app.

Imagery

• Style previews: 9:16 aspect ratio (matches the app home rail).
• Use real Bilen outputs when possible; label examples clearly.
• No watermark on exported results in marketing claims.
• Avoid misleading before/after (e.g. different people).